Sunday, April 28, 2024

'60s Patterns and Backgrounds for Authentic Retro Designs

60s design

While we now engage with design on screens as much (or more) as print, the last half of the 20th century has paved the way for digital design as we know it. Read on to discover how, as well as the movements and styles that shaped the look of recent decades. Below, we delve into graphic design’s illustrious past, marking the movements, individuals, and creations that have defined design over the last half-century.

60s design

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Skirt suits and coordinating accessories were emphasized as one decade transitioned into the next. First Lady Jacqueline Kennedy epitomized this look during her husband’s presidential campaign and short presidency. This look was being produced by the likes of Hubert de Givenchy and Cristóbal Balenciaga (Fig. 4), but as the decade progressed, it became clear that the momentum was towards a new kind of designer in the 1960s. Many Italian designers used innovative materials such as plastic and chrome, and exploring unconventional forms brought fresh air to the design landscape.

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The faith in the new synthetics remained unbroken as it was further emphasized in the space age look. A decade defined by bright colors, fluid patterns and LSD-inspired psychedelia, the 1960s were a massive turning point for graphic design. Moving away from the pin-up style, earth tones and intermittent splashes of color that dominated design in the 1950s, the 60s saw designers dipping their artistic wands into more creative, experimental styles.

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60s design

There were a million girl groups in the sixties, but The Ronettes were by far the one of the coolest and sexiest of the bunch. At the heart of their look was the standard-issue mascara-and-miniskirt uniform but taken to new extremes. Skirts were super tight and eyeliner was flicked so high it disappeared into their bangs. Big eyes, big hair and an even bigger voice, Dusty Springfield rocked a blonde wig and a column dress like no other (this pink lace number is particularly dreamy).

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This departure from the ordinary injected a modern and futuristic sensibility into homes. Before the many workout videos and leotards that defined 1980s fashion, this actress was helping to shape sixties glamour. While off-screen, Jane Fonda’s style was all American girl, but on-screen she took the lead in the space age cult-classic Barbarella. By doing so, she created one of the most iconic images of sixties cinema that would influence fashion for many years to come. Not only was Mary Quant a 1960s fashion icon in her own right, she brought the era's greatest trends to the wardrobes of the masses from her shop on the King's Road. The mini skirt, hot pants, coloured tights and plastic macs – we owe them all to design pioneer and epitome of sixties style, Quant.

Functional and stylish elements like vintage record players, vinyl collections, and retro radios not only serve a purpose but also add to the overall appeal of a 60s-inspired space. Complete the look with retro accessories such as geometric-shaped mirrors, atomic-inspired decor, and vintage televisions for a truly immersive trip back in time. To evoke authenticity and nostalgia, consider incorporating vintage wall clocks, rotary phones, and retro cameras into your decor.

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Like in the 1950s, you still have Saul Bass and Paul Rand creating posters and modifying logos, but a lot of changes were happening in their design as well. Alan Fletcher and Erik Nitsche became famous for their branding campaigns, and Keiichi Tanaami delved into animation, lithograph, illustration, and editorial design. Because of that, the font has so much personality that is typical of the fonts from the 1960s. The reverse contrast was normal in most fonts that came out of this era—designers were breaking rules and trying anything that was contradictory to classic design.

In the early ’60s, rock and roll was gradually overtaken by psychedelic rock, folk rock, and pop. The main reason retro designs influence the audience is their powerful appeal to emotions linked to fond memories and collective experiences from that time. This was accompanied by a renaissance as people returned to the crafts, studio glass, ceramics, and hand-woven rugs.

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These spooky homemade decorations are a perfect addition to your Halloween display, adding an eerie vibe that will impress your guests. When hanging spider silhouettes for Halloween, make sure you secure them using tape, hooks, or pins to create a spooky atmosphere. Regular sweeping and mopping help keep these floors in top condition, while immediate cleanup of spills prevents any potential damage or stains. These choices provide a stylish and innovative solution for those seeking easy-to-clean flooring options. We've found that the type of flooring that requires the least maintenance is luxury vinyl.

Running alongside a general move towards minimalism was the anti-design movement, which had an anarchic-meets-lethargic spirit. The fashion industry latched onto grunge, which began as a music movement in San Francisco, and transformed it into the new, idealized epitome of cool. Luxury fashion took its place at the top of the design chain, with catwalk styles filtering across into interior and product design, and fashion advertising becoming a leader for graphic design trends. From flat pack furniture to iconic S and pod-shaped chairs made of space age materials, 1960s design saw furniture designers really stretching their creative arms.

Bob hairstyles were huge for 1920s fashion, but this girl cemented an even short hairstyle's place in history – the pixie crop. One of the greatest muses of all time, Twiggy quickly rose to supermodel fame, thanks to her paint 'em on thick eyelashes and the boyish style celebrity hairdresser Leonard chopped for her in '66. Almost overnight she became the face of the decade; instantly recognisable, she's been immortalised on everything from Andy Warhol screen prints to M&S shopping bags. After a decade of cinched waists, full skirts and impeccable hair and makeup, many fashion traditions were broken in an act of rebellion, mirroring the momentous social and political changes of the decade. Today, we can thank the decade for culottes, geometric prints and boxy silhouettes. They had chromatic colour schemes, thought bubbles, bold outlines, and repetitive dot stencils.

His products for Braun represented a quietly useful aesthetic, mirroring the Swiss Style approach in graphics. One of the areas where girls did follow the trends of adults was in accessories. Young girls could be seen wearing the same brightly colored and patterned tights that young women wore with their miniskirts. Others might wear the shiny white go-go boots that went along with the Space Age fashions. In some ways, many of the adult styles actually took after young girl’s fashion rather than the other way around. Looking happy, she represented the part of the population, including couture designers like Givenchy, who had not yet embraced the new style.

Today’s designers and homeowners continue to draw inspiration from the boldness and creativity of the 60s, integrating vintage Italian pieces into modern interiors. The blend of the past and present creates spaces that embrace tradition while being able to adapt to a contemporary living style. There was a distinct contrast in the styles of the graphic designers of the ‘60s. Some have held onto the clean and prim style of the 1950s while others moved into the trend of the ‘60s and experimented with their design.

The Brits owed their style to Bass, but their innovation to Richard Levin, head of design for BBC television. Articulat is a 60s modernist Swiss style font that could be used for a retro corporate logo because it's highly legible. While the font is balanced, it also has personality, something slightly uncommon for fonts from that era.

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